There is no question that undergraduate research is a gateway to successful educational and professional careers. Despite this fact, the majority of colleges and schools of business throughout the U.S. have yet to take advantage of this opportunity.  USU marketing researcher Kenneth Bartkus developed The Research Group™ model to address this issue.  As a nationally recognized approach to undergraduate research, the model is structured as a scholarly think tank and administered along the lines of a professional consulting organization.  In this way, The Research Group™ provides undergraduates the opportunity to develop core competencies that will help solve real-world business and public policy challenges.  The model is designed to increase students’ confidence in research as they become part of a community.  Through these efforts, The Research Group™ provides a gateway to success in graduate school and professional careers.