Project Description

Matthew D Meng

Jon M. Huntsman School of Business

Marketing and Strategy

Dr. Matthew D. Meng is an Assistant Professor of Marketing in the Huntsman School of Business at Utah State University. Originally from Australia, he received his B.Sc. in Psychology from the University of Melbourne, his M.Bus. in Marketing from RMIT University, and his Ph.D. in Marketing from the Questrom School of Business at Boston University.

His previous experience working with not-for-profit organizations steered his research interests towards social marketing, transformative consumer research, and sustainability. The objective of his research is to uncover novel and practical ways to encourage prosocial consumerism, including topics such as the impact of self-identity, social norms, and categorization on recycling decisions, as well as the negative impact of addiction warnings on subsequent behavior.

He has been published in marketing, management, and psychology journals and has had studies highlighted in media outlets such as The Washington Post.

Matthew D Meng